Platform Operators
Connected TV has become an integral part of the media world—as an important growth driver for digital entertainment and a new opportunity for platform operators to scale their offerings. But with a booming streaming market, demands are also increasing: more content, higher technical standards, and growing pressure to monetize require flexible, future-proof solutions.
With FUNKE Channels, you get exactly that: a fully integrable platform solution for CTV, intelligently combining technology, content, and marketing. We offer you the expertise to efficiently expand your streaming offering and operate it profitably.
Competition in the CTV market is more intense than ever. Viewers expect high-quality content, seamless user experiences, and personalized offerings—anytime, anywhere, and on any device.
As a platform operator, you know the challenges of an ever-growing streaming market:
FUNKE Channels supports you exactly where you need us!
As your professional partner for the efficient design of your content portfolio—both nationally and internationally—we not only provide you with content, but also a complete setup: With over 50 channels from various genres, we supply your platform right from the start and enable you to get started in the FAST business immediately.
Using our data-based analyses, we develop program structures that engage viewers and increase the amount of time they spend on your FAST service. The focus is on targeted content, seasonal highlights, and thematic accents.
Benefit from our unique, dynamic ad logic: it enables efficient ad delivery that maximizes advertising revenue while ensuring a pleasant viewing experience.
With FUNKE Channels you are choosing a partner that perfectly combines technology, content, and marketing.
Your benefits with FUNKE Channels
Extensive FAST channel portfolio: Over 50 channels with reliable refresh rates and strong relationships with national and international content and license providers, covering a wide range of genres and optimized for your viewers with professional programming – tailored to local markets and different target groups.
Regular content updates and seasonal programming: We provide regular updates, seasonal highlights, and an editorially supervised program – so that your offering always remains up to date and retains viewers sustainably. To this end, we work specifically on promotional activations to tap into new audiences and increase the reach and brand awareness of the channels.
Strategic content partnerships: Direct access to exclusive collaboration opportunities through our extensive network. As a full-service provider, we take care of the technical, content-related, and strategic aspects of FAST channels so that you can focus on what matters most—your platform and your viewers.
State-of-the-art technology: Unique backend infrastructure with comprehensive AdTech functions – for dynamic ad placement for maximum monetization.
Highest streaming quality: Our infrastructure is designed for stability, speed, and quality. Optimized encoding and delivery processes guarantee a seamless viewing experience.
Scalable solutions: Our services grow with you and your platform – from national platforms to international CTV offerings.
Localized content for the European market: Whether regional relevance or dubbed formats: We deliver content that is specifically tailored to the needs of German and European audiences – ideal for sustainable platform expansion in the EU.
Technology, content and marketing from a single source: that’s what sets us apart. FUNKE Channels combines many years of experience with state-of-the-art CTV technology and offers platform operators scalable solutions.
What makes us special:
The success of your FAST offering results from the effective interplay of technology, content, playback, user retention, and monetization. FUNKE Channels provides all the building blocks you need to make your platform offering future-proof, relevant, and economically successful.
FUNKE Channels provides you with an extensive portfolio of curated FAST channels – editorially maintained, regularly updated, and optimized for different target groups. Thanks to our carefully established and reliable content partnerships, we ensure that all necessary rights are in place and that content is delivered ready for broadcast. This means you get all the relevant channels from a single source – without any additional coordination effort.
The core of our system is our patented ad logic that places advertising intelligently. Instead of rigid ad blocks with repetitive placeholders for unfilled advertising space, we rely on dynamic ad breaks: advertising is only played when there are actual responses. The result: a seamless viewing experience for viewers—and efficient utilization of advertising inventory.
With us, marketing is straightforward. Thanks to our broad positioning—from programmatic advertising to direct marketing—we offer you flexible access to a wide variety of budgets, campaign formats, and industry partners. At the same time, we tailor our marketing precisely to your platform and content—for maximum advertising impact and strong sales.
Success depends on the right building blocks. With FUNKE Channels, you can make deliberate use of these factors.
What is important:
Curated channels for maximum viewer response: Thematically focused FAST channels, programmed based on data with regular content updates – for longer viewing times and long-term viewer loyalty.
Maximized advertising revenue through optimized monetization: Maximum efficiency through precise targeting, strategic marketing partnerships, and dynamic ad technology with smart ad insertion.
Local relevance with global standards: Attractive content with regional relevance and international appeal – combined with in-depth market knowledge and editorial expertise from Germany.
Let’s talk – FUNKE Channels is your partner for success in the CTV business.
FUNKE Channels uses its own content management system (CMS) developed specifically for FAST channels. This enables efficient management, planning, and updating of content—centrally, structured, and tailored precisely to the requirements of your platform.
The duration of the implementation depends on the respective technical requirements and the desired range of functions. Thanks to standardized processes and experienced project teams, we are usually able to complete the integration quickly and smoothly.
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