Content Providers
Connected TV – a rapidly growing technology offering completely new opportunities for content providers to successfully supply and monetize their content. While the traditional TV market is stagnating, FAST is in the fast lane (pun intended) – and with it, opportunities to reach audiences in a more targeted manner.
Whether you operate your own FAST channel, provide content as a producer, or manage licensing rights, we support you in strategically planning, distributing, and monetizing your content.
Our customized CTV solutions deliver high-quality content to the relevant platforms. With intelligent program planning, dynamic advertising technology, and a strong distribution network, we exploit the full potential of your content – so that it ends up exactly where it will be seen and generate revenue.
Not all content performs equally, because content does not equal content. However, the range of successful formats on FAST is constantly growing. To really get your content off the ground, attributes such as relevance to the target audience and the ability to retain viewers sustainably are crucial. FAST channels benefit from unique program profiles, strong recognizability, and regular content updates.
And beyond that? Here’s what matters when it comes to your content:
A clear advantage in the FAST business? You deliver formats that already include a certain brand awareness—whether through broadcasters, an existing franchise, or a well-known cast. They draw viewers in and increase retention.
Traditional TV content such as high-quality series, feature films, entertainment shows, and documentaries perform strongly in FAST. They offer a familiar viewing experience, appeal to broad audiences, and come with a trusted standard of quality.
Local content is particularly relevant to audiences, whether through familiar locations, topics from their immediate environment, or regional identity. This creates proximity, trust, and a strong bond with viewers. Local news formats, reports, or series with a local setting can build a loyal audience in this way and clearly stand out from the mass of mainstream offerings.
Whether it's series, movies, sports, news, documentaries, or reality TV, clearly defined content with a focused theme works particularly well. Viewers appreciate offerings that precisely match their interests and can be accessed without running into search fatigue. Special interest channels work particularly well, for example, with nostalgic content such as series and movies from past decades that appeal to a loyal fan base.
Monetization at FAST is dominated by advertising—but not in the form of classic commercial breaks as we know them from traditional television. Thanks to our dynamic AdLogic, advertising is only played when advertising space is actually available. This means:
No empty commercial breaks or placeholders
No annoying “We’ll be right back” messages
A seamless viewing experience for viewers
These monetization models are available to you:
Programmatic Advertising
Your content is automatically linked to digitally booked advertisements. Placement is data-driven and happens in real time – efficient and scalable.
Direct Marketing
Our in-house sales team and partners like BCN (Brand Community Network GmbH) place targeted campaigns directly on your channel. Ideal for larger budgets and branding campaigns.
Service Provider Model
You provide the content – we take care of the concept, program planning, playout, and marketing. The proceeds are shared as part of a transparent remuneration model.
You want your content to be seen and appreciated—and to generate lasting economic success. That’s exactly where our solutions come in.
We support you from the initial idea to the successful distribution of your content on relevant platforms—and beyond.
Your advantages with FUNKE Channels
All-in-one service – From channel conception to program planning and distribution to promotion on national and European platforms – we take care of everything.
Individual support – Personal supervision, transparent processes, short communication channels.
Technological expertise – Proprietary systems and patented advertising logic for the utmost efficiency.
Many years of experience – We have been active in the CTV sector for many years – as one of the first providers in the FAST market in Germany, we know what matters.
We know how to make content work. And not just technically—but strategically, efficiently, and purposefully.
Our solutions create real added value for content providers:
You provide the content, we take care of the rest.
From channel management and advertising infrastructure, to data-based optimization—with FUNKE Channels, you get a partner who thinks, understands, and monetizes content.
Successfully placing content in the CTV environment requires more than just a good idea. What matters is the interplay of curated content, an intelligent program structure, technical playout, and professional marketing. You get all this as part of our comprehensive service at FUNKE Channels.
We accompany you from the initial review of your content to monetization on national and international platforms. Our units work closely together to ensure a smooth process and optimal value creation.
Our Content Unit reviews, selects, and structures your content to create a viewer-oriented and brand-compatible program portfolio that works both on platforms and with advertising customers. We always keep an eye on genre diversity, editorial quality, and recognizability. Using data-based program planning, we analyze which content performs particularly well and how it can be optimally scheduled throughout the day.
Based on your content, we work with you to develop a customized program concept. This involves not only the order of the content, but also conceptual program structures tailored to user behavior. We determine when which content works best, which formats belong in prime time, and how new content can be integrated on a regular basis.
Our technology and product team will take care of the technical integration of your content. We handle encoding and playout so that your channel runs smoothly on all relevant platforms (e.g., Samsung TV Plus, LG Channels, Rakuten TV).
We have been active as a CTV marketer for years and know the market inside out. Our AdMo team ensures that your content is monetized efficiently and effectively – with a mix of programmatic advertising, direct marketing, and a service provider model. Thanks to our patented AdLogic technology, ads are only played when advertising inventory is actually available.
We provide you with detailed reports and dashboards that give you insight into the performance of your content at any time. This allows you to see which formats work particularly well, where there is potential for optimization, and how advertising revenue is developing.
Not all content is automatically successful—but with the right strategy, you can fully exploit the potential of your content.
What matters:
Strong formats with recognition value—high-quality series, films, or shows with a clear profile.
Regular content updates—viewers expect variety and topicality.
Country-specific content with identification potential – proximity creates relevance.
Deliberate promotion of your content – visibility on platforms and in user guidance is crucial.
Let’s get started—with FUNKE Channels at your side!
We work with a modular and scalable streaming and AdTech infrastructure that is optimized for use on national and international FAST platforms. Our patented AdLogic enables dynamic ad delivery that takes both user experience and monetization into account.
We offer various models – from pure content delivery to complete channel management by us. We develop the right concept for you based on the scope of your content, technical requirements, and target markets.
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