CTV advertising on FUNKE Channels means targeted, dynamic advertising integration – powered by our patent-pending AdLogic technology. No overload, no empty ad slots – instead, the utmost impact at the right time with the right audience.
Dynamic ad placement
Advertising blocks are integrated dynamically into the content without fixed ad markers, both between and during programs.
Smart ad breaks
If no commercial is available for an ad break, the content simply continues to play—there are no empty advertising slots.
Optimized advertising structure
The first commercial starts early in the content (delayed preroll). Additional commercials are shown in flexible intervals.
Flexible Targeting
Geo targeting for regional campaigns or contextual targeting tailored to the channel’s content.
Recommended Spot Length
Standard length is 15-30 seconds, longer formats available on request.
Ad Formats
Delayed pre-roll and mid-roll
Automate, scale, and optimize CTV campaigns—in real time and data-driven.
This offers significant advantages for advertisers:
Efficiency
Automated bookings save time and resources, while campaigns can be dynamically optimized.
Maximized Reach
Advertisers gain access to a large network of CTV platforms and channels.
Targeting
Ads are targeted based on viewers’ demographic data, interests, and behavior.
Cost Optimization
Real-time auctions ensure that ad inventory is booked at the best price, allowing budgets to be used efficiently.
Advertisers have the ability to monitor campaigns in real time, quickly and effortlessly scale their reach, and respond flexibly to new strategies.
High attention & engagement – Advertising is displayed on the big screen, with high viewability rates and strong impact.
Targeted monetization – Our patented AdLogic ensures optimized advertising integration that maximizes advertising revenue.
Effective audience reach – Using AI and contextual targeting, advertising is placed exactly where it is most relevant.
Experienced marketing team – BCN is a strong marketing partner for national campaigns, complemented by our in-house sales team for international business.
CTV advertising only reaches its full potential when it is distributed efficiently across the relevant platforms. FUNKE Channels helps you with an all-in-one solution so that you can relax and focus on your core competencies while we take care of the rest.
We take care of the entire marketing chain: from content curation and technical integration to advertising placement.
All processes are centrally controlled—without friction losses, with short distances and the utmost flexibility. Our powerful infrastructure dynamically adapts advertising logic to platforms and target groups. Whether it’s commercial break length, placement, or targeting—FUNKE Channels is the right place for you!
External channels benefit, as well: our ad technology and network are available to all partners—without the need to adapt their own technology. Connection via our ad stack, immediate access to our inventory.
Our strength lies in providing end-to-end support—from the initial idea to final monetization. We guide our partners through all phases of advertising integration and ensure that they can exploit the full potential of CTV advertising.
Advertising Space Analysis & Strategy Development
Integration of Ad Technology
Programmatic Advertising and Direct Marketing
Yield Management, Campaign Management & Optimization
Reporting & Performance Analysis
CTV advertising uses various data points to deliver targeted advertising. The ad request usually includes some personal data such as geo-location, IP address, and TC string. This data enables targeted ad delivery, and is always processed in compliance with the GDPR.
Our advertising technology is based on AI-supported data analysis. Content is analyzed contextually and automatically classified into genres and topics.
AI plays an important role in automating and increasing the efficiency of CTV advertising. It enables
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