Television as we know it is changing. The boundaries between traditional TV and streaming are becoming increasingly blurred – and this is exactly where FAST comes in. The familiar feeling of a linear programme combined with the flexibility and personalization of digital technologies. Viewers enjoy a TV experience without subscription costs, while content providers and platform operators benefit from completely new opportunities to increase reach and monetization.
FAST is more than just an alternative – it’s the next level of television.
FAST, short for “Free Ad-Supported Streaming Television”, stands for a completely new television experience. It does not follow the strict principle of traditional, linear television, meaning all viewers are watching the same program at the same time. Yet, it is not pure on-demand streaming, controlled by users themselves at all times. FAST Channels combine these two elements – the best of both worlds.
While linear TV runs fixed advertising blocks for all viewers at the same time and streaming platforms provide their content completely on-demand, FAST Channels rely on a dynamic system:
The program follows a fixed structure and is played out the same for all viewers – differences arise solely from the dynamic ad playout.
Advertising is displayed in a more personalized and smarter way. Thanks to intelligent ad technology, viewers experience individualized ad blocks.
The content is free – financed by personalized ads that are tailored to the viewer's interests.
FAST Channels thus create a hybrid TV experience that adapts to user behavior and opens up new opportunities for content providers, platform operators and advertisers.
FUNKE Channels makes it possible – contact us for your customized offer!
FAST Channels offer the best of classic television and modern streaming technology. They combine the familiar viewing experience of a linear channel with the advantages of personalizable services.
TV as a leanback experience Viewers can simply switch on and rely on a curated program – without the hassle of searching.
Free access without a subscription model Content is available for free and is monetized by dynamic advertising.
Wide range of channels and genres From news and entertainment to special interest topics – there is a suitable program for every taste.
FAST Channels combine proven TV structures with modern technologies. Instead of broadcasting a static program to all viewers in the same way, FAST Channels use dynamic IP streaming technologies that adapt to individual user behavior. The program is structured and runs around the clock, but advertising and individual elements are flexibly integrated into the stream.
But what exactly happens when viewers start a FAST Channel?
The channel is streamed via the internet – no classic cable or satellite TV, but an IP-based transmission.
The program is available 24/7 – content is seamlessly coordinated thanks to data-driven planning.
The picture quality adjusts automatically – depending on the internet connection, the best possible streaming experience is guaranteed.
Advertising is targeted – smart ad technologies provide all users with individually optimized ad content.
Available on smart TVs, tablets, streaming sticks and mobile devices – seamlessly integrated into platforms such as Samsung TV Plus, Rakuten TV and LG Channels.
FAST Channels offer a completely new advertising environment. This is because advertising is not placed in static slots for all viewers at the same time, but is intelligently adapted to user behavior. This is where our patented AdLogic comes into play.
It enables an improved user experience for viewers and more efficient campaigns for advertisers.
Are you interested? Get all the information you need here!
Since 2017, we have been successfully operating in the FAST business and have established ourselves as one of the leading providers in the DACH region. Our team not only brings technical know-how, but also knows exactly what matters when it comes to content, programming, and monetization thanks to years of expertise.
This and much more is what sets FUNKE Channels apart:
Experience & expertise – as one of the first providers in Germany, we know the market like no other.
Reliability & innovation – German quality, technical excellence and a first-class network.
One-stop shop – from content curation to ad marketing, everything from a single source.
Patented AdLogic – smart advertising playout for higher revenue.
Best CTV marketer in the DACH region – for the best possible monetization of your content.
Cross-promotional opportunities – through our strong media brands in the FUNKE Group.
Channel Management
customized programs for different target groups
Distribution Solutions
seamless integration on various FAST platforms
Monetization & AdTech
intelligent advertising solutions for maximum revenue
Data & Analytics
reporting tools for optimizing your channels
Viewing habits are changing. Viewers want content that is easily accessible but doesn’t overwhelm them with endless choices. At the same time, ever-increasing costs on streaming platforms cause frustration.
This is exactly where FAST Channels come in and offer a linear, free experience that simply works.
3 reasons why FAST is gaining traction:
Free Offering No subscription needed! Viewers have direct access to a variety of high-quality channels, enabled by ad monetization.
„Streaming Overload“ & „Browsing Fatigue“ Since streaming platforms provide countless content options, making decisions is often difficult. FAST Channels offer a traditional linear program instead – eliminating the stress of endlessly searching for something to watch.
Rapid increase in views More and more major platform operators like Samsung, Rakuten, and LG are already relying on FAST Channels as demand grows strongly. The market is developing rapidly and offers enormous potential.
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