Advertisers
CTV advertising opens up new ways for brands to remain visible in a fragmented media market – exactly where attention is guaranteed: on home screens.
Connected TV combines the emotional power of traditional TV environments with the advantages of digital advertising on Smart TVs. As an advertiser, do you want to place a campaign with precision? Increase your brand awareness? Or tap into completely new audiences? With FUNKE Channels, you reach your audience smarter, more targeted, and measurably.
The media landscape has changed rapidly in recent years – and with it, the viewing behavior of audiences. Linear television is increasingly losing reach while streaming platforms are booming. However, this creates several challenges for advertisers:
This is exactly where FAST Channels come in.
They combine the familiar TV experience with the advantages of digital streaming – free, curated, and with strong reach. For you as an advertiser, this means: precise placements in high-quality environments and full control over performance and delivery.
FAST is no longer a niche but direct access to a highly interesting and promising target audience.
You reach your target audience exactly where they're really watching – with data-driven targeting based on genre, interests, or usage patterns. This turns wastage into precision.
CTV ads run on the big screen – right in the living room, in high-quality video and audio, with full attention. For your brand, this means: strong presence, measurable impact, and high brand loyalty.
With our platform coverage, you reach millions of viewers on more than 50 proprietary FUNKE Channels [Link to Funke Channels Portfolio] and over 600 additional external channels – nationally and internationally. You benefit from high visibility in curated program environments that build trust.
Thanks to real-time data, you can track how your campaign is performing at any time – and flexibly adjust it when needed. This way, you get the most out of your budget, increase your efficiency, and gain full control over reach, view-through rates (VTRs), and more.
Connected TV advertising combines the best of both worlds: the emotional impact of traditional TV and the precision of user-based advertising. With FUNKE Channels, you get both – plus personal consultation, technical know-how, and a broad network.
Your Benefits with FUNKE Channels
Highest Attention: CTV ads run in fullscreen – amid curated content and with the highest view-through rates in the digital environment. Your brand appears where attention is guaranteed – and without a skip button.
Strong Network: Over 600 FAST Channels on all relevant platforms – with us, you reach your target audience in national and international markets. Our infrastructure is scalable and already integrated into the most relevant CTV systems.
One-to-Many Medium: One TV device, multiple viewers. CTV is not a personalized single screen – it's a shared format that brings people together in front of the television. Your advertising message will reach not only individuals, but entire households – in a moment of shared attention.
Direct Contact Persons: Our team is here to assist you personally – from the first briefing to campaign evaluation. With BCN as exclusive marketing partner and our own in-house sales for international bookings, your CTV campaign runs smoothly and efficiently.
AI-Supported Targeting: Our technology analyzes content contextually in real-time. This way, ads are displayed exactly where they are most effective – in appropriate genres, thematic environments, or to specific user groups. Precise and, of course, compliant with data protection regulations.
What sets FUNKE Channels apart from others? Quite simply: our own patented AdLogic. This enables us to provide a better user experience and significantly higher monetization. Advertising is not simply placed rigidly in the stream—it is intelligently integrated into the program flow.
Our AdLogic makes the difference:
Effective CTV advertising thrives on the interaction of powerful units—and that’s exactly what you get with FUNKE Channels. Our teams work hand in hand: you don’t just receive individual components, but the complete package, and you benefit from short communication channels, direct support, and a technical infrastructure that can be customized to your needs – e.g., for ad break lengths or format integration.
With us, you won't find an anonymous ticket hotline, but real contact persons who help shape your campaign. The team is your direct line to marketing.
Our units work closely together—this saves time, prevents misunderstandings, and creates room for flexibility. Whether it's the optimal placement of advertising blocks, adjusting ad length, or special technical formats: with us, everything is under one roof. This means no long coordination rounds with third-party agencies, but quick solutions from a single source.
We perfectly coordinate content, technology, and advertising—getting the most out of your campaign. Our systems are designed to be dynamic, so even last-minute changes or optimizations are no problem. Do you have special requirements? We'll find the right solution!
Start your CTV campaign now — with FUNKE Channels as your strong partner at your side!
CTV enables significantly more precise targeting, offers real-time tracking, and flexible optimization options. At the same time, you benefit from the big-screen effect of traditional TV advertising—with high VTRs and high-quality, non-skippable formats.
Thanks to contextual classification and data-driven targeting, campaigns can be controlled based on genre, interests, user behavior, or demographic information—efficiently and precisely.
CTV is ideal for all brands that want to combine reach, visibility, and target group accuracy. CTV advertising is effective wherever moving images are used to attract attention.
Once all materials (ad media, targeting requirements, etc.) are available, a campaign can usually be launched within one business day.
To ensure that your CTV advertising is technically flawless and can be displayed optimally on all platforms, certain specifications apply to the advertising material:
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